Updating a Classic Product

When a well-loved scope company needed to update its product via an integrated app without losing its brand’s legacy for high-quality and endurance, it struggled to know where to start. They wanted all the bells and whistles of a complex ballistics app without overwhelming new users or detracting loyal customers.

I led a mixed team to research trends and develop an achievable product roadmap for them, prioritizing the needs of the users with the capabilities of the new-to-digital company. In the end, we lengthened their roadmap and helped them plan a reliable system that built on itself while wow-ing users.