Designing a Learning Network for Modes

When a Fortune 500 company wanted help changing the direction of its online community website from a place that sold products to a community for life-long learners, I helped them transform their digital space by adopting and implementing behavioral and cognitive approaches–personas became modes, as the same people used the company’s website differently depending on task, role, and environment. With this new perspective, the company was not only able to increase the amount of time that users spent on the site, but was able to increase the quality of interactions between users.

DETAILS

After conducting initial directly competitive and analogous experience analysis, we gathered initial data from a survey [some examples provided, names and products removed]. Then, after several qualitative interviews, we created a matrix that broke the company’s user segments into modes and re-designed the experience of the website on the modes shared by each segment and optimized areas for role, task, and environment.